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下一个20年:哪里有行动联网 那里就有ARM
 

【CTIMES / SMARTAUTO ABC_1 报导】    2010年12月03日 星期五

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作为从英国剑桥开始茁壮、尔后在全球影响力不断落地深根的芯片IP授权大厂,ARM进入创立20周年的此时,仍始终如一秉持谦虚低调的作风,不刻意对外张扬或是炫耀,在亚洲市场继续维持显著的成长幅度。在投注心力不断与合作伙伴维系紧密关系之外,外界对于ARM在数字电视、平板装置、智能型手机、联网电视、云端运算等行动联网领域的发展策略,也有着更多的关注与期待。

ARM营销执行副总裁Ian Drew表示,ARM在数字家庭领域的发展策略,是积极促成无所不在的联网环境(Internet everywhere)。 BigPic:417x500
ARM营销执行副总裁Ian Drew表示,ARM在数字家庭领域的发展策略,是积极促成无所不在的联网环境(Internet everywhere)。 BigPic:417x500

ARM营销执行副总裁Ian Drew表示,ARM在数字家庭领域的发展策略,是积极促成无所不在的联网环境(Internet everywhere),不仅是数字电视、包括手机、平板装置、机顶盒和车用娱乐系统等,只要牵涉到屏幕显示的联网装置,都会是ARM积极介入的场域。

Ian Drew指出,数字电视和机顶盒一直是ARM非常重视的市场,未来几年内数字电视的成长趋势仍非常强劲,除了继续投资此领域,ARM也会继续与联发科等关键厂商密切合作。低功耗、高效能、和跨领域软件的支持能力,仍是ARM站稳数字电视根基的三大法宝。提供更为完备的软件支持和开发工具,是说服数字家庭芯片端客户广泛采用ARM IP授权架构的不二法门。

Ian Drew进一步表示,在数字电视领域,ARM处理核心Cortex-A8和A9仍是发展主轴,也有许多发展空间,Cortex-A15并不会一下子取代之。不过最快到2012年,Cortex-A15为核心的处理器将会在市场上出现。至于在Mali绘图处理架构部份,ARM已经授权29项内容,明年市场上将会出现越来越多Mali核心的绘图处理器。IPIan Drew并乐观预估,明年ARM在数字电视领域的市占率将会成长1倍。

对于新一代联网电视架构,Ian Drew认为,无论采取何种软硬件整合方案,预期在这几年都会掀起不小的风潮。只要联网电视能站稳脚步,各种多样化的商业模式也将随之应运而生,PC产业的茁壮历程就是如此。高效能的绘图处理架构、易操作的使用接口、传输效率快速的带宽、支持云端运算、丰富的多媒体内容、个人化和传输安全的设计,会是联网电视架构的主要内涵。ARM所推出Cortex-A15和Mali-T604、整合CPU和GPU的新一代SoC架构,也就是针对数字家庭和联网电视的低功耗和高效能处理效能而准备。

Ian Drew指出,在联网电视领域,ARM有别于其他竞争者、属于自己的商业模式。最大的差异点在于,ARM是以授权IP为主,比较属于水平式渗透于各种多样的芯片架构。英特尔则比较可归类于垂直式制造和贩卖芯片的经营模式。

另一方面,Ian Drew表示,越来越多消费者愿意购买平板装置,这股趋势已经对既有NB产业起了变化。平板装置声势看涨,正是因为市场对于低功耗和高效能处理能力的需求越来越殷切。除此之外,tablet也是大量消费多媒体内容的新兴联网装置,对于各年龄层消费者来说相当有吸引力,因为使用接口操作容易亲近。

对于传统PC/NB和智能手机制造商投入平板装置究竟谁胜谁负,Ian Drew认为其实双方各有千秋,真正的赢家会属于具备低功耗、高绘图处理效能、易操作的使用接口、以及可提供丰富多媒体内容服务等整套软硬件方案的阵营。不过,从芯片供货商角度来看,智能手机芯片商由于具备成熟的低功耗设计经验,因此在平板领域会较具有优势。

在智能手机或是平板装置,Cortex-A8、A9和A15这三种CPU架构的处理效能区隔也很清楚。Cortex-A8属单核心设计,A9则为双核心设计,A15则可进一步支持4或8核心架构。Ian Drew指出,站在IP授权的立场,市场采用何种处理架构、应用在何种联网装置内,ARM都乐观其成,并不会刻意地规范或是要求不同CPU处理架构之间特定专属的市场定位。

面对竞争对手MIPS传言明年介入智能型手机领域的消息,ARM是秉持「恃吾有以待之」的态度。Ian Drew强调,很多竞争对手都宣称要在智能手机处理架构领域分一杯羹,但这并不是件容易的事。ARM不会因此做出任何策略上的调整,因为既然仍能继续在此领域维持成长的优势,可证明ARM是朝向正确的方向迈进。

Ian Drew认为,联网装置市场的趋势变化,必须以更为宽阔的视野来面对。以手机为例,5年前不过只是通话的工具,因特网跟手机的干系完全牵扯不上,要把PC使用经验移植到手机内可说是天马行空的想法。但ARM很早就已经看到未来手机具备PC特性的发展趋势,先行一步研发手机芯片架构对于各类操作系统和应用软件的支持能力,并与合作伙伴共同规划相适应的工程生态体系。这也是为什么,现在ARM架构在手机领域占有压倒性的优势,而平板装置的处理架构也多以ARM架构为核心的缘故。

Ian Drew进一步指出,许多社群互动工具、多媒体分享软件和企业应用数据库,都已经进入云端运算体系,这表示负担沉重的处理效能并不是行动联网装置的唯一依归,但是作业软件仍是不可或缺的内容,例如联网电视,因此ARM投资高效能处理架构的计划仍会按部就班地推动。

關鍵字: tablet  聯網電視  connected TV  ARM  行动终端器  整合性网际影音通信商品  微处理器  影像輸出設備  携带型主机 
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相关讨论
Tommy Chung发言于2011.01.06 11:25:25 AM

NVIDIA公司確認進入 CPU的市場首款產品宣布

http://tech.weiphone.com/2011-01-06/NVIDIA_confirmed_into_the_CPU_market_228919.shtml

Tommy Chung发言于2011.01.06 11:01:59 AM

The Future of Windows Isn't Just PCs Anymore

The Future of Windows Isn't Just PCs AnymoreThe next version of Windows is going to run on ARM processors—the same kind of chips that's inside a bajillion smartphones and tablets right now. Which means the future of Windows isn't just PCs anymore.

The Future of Windows Isn't Just PCs Anymore

What does this mean?

Well, most simply, it means the full Windows shebang you know and love (or loathe) from your PC can now run on tinier computers that use way less power—ones using ARM chips that are common in smartphones right now. Think tablets. And other wacky, smaller form factors. But you know, with all-day battery life.

Microsoft showed how this new Windows, running on an ARM chip that you might find inside a cutting edge Android tablet can slice and dice full HD video, run Powerpoint and do fancy graphics tricks in Internet Explorer with no problem. Microsoft even said it'll have full DirectX powers for games. Basically, everything you'd expect to do in Windows. But now in lots more places.

What Microsoft didn't talk about is what this new Windows will look like when it's on these new tablets and sliders and other fantastical permutations of PCs. Presumably, it'll look different. Somehow. Hopefully. Or when it'll come out. They also won't say what it's called.

The Future of Windows Isn't Just PCs Anymore

So all of my Windows apps will just work on this new, mobiler Windows?

Ehhh. Microsoft wouldn't say how or if it would happen, but ominously, Head Windows Dude Sinofsky noted "It's definitely the case that x86 programs [i.e., the ones on Windows now] don't run on ARM." And to get those running, Microsoft won't be using "virtualization or something like that," since the low-power ARM chips aren't really suited for that kind of work. Which means either Microsoft has another trick up its sleeve (hopefully) to run current programs on this new, ARMier Windows. Or it's not going to happen. But that seems to defeat the point of porting Windows to ARM, in some ways.

Another point is that devices won't just work either—-manufacturers are gonna have to write new drivers for 'em.

Is regular old Windows going away?

Nope. It'll run on old-school x86 chips from Intel and AMD and the like. It'll just run on these ARM chips too. How Microsoft is going to differentiate them, from the branding to the interface to the features, we don't know yet. Microsoft is very much emphasizing that this is just a "tech demo" to show that they have Windows running on ARM chips right now.

Does that mean the sweet Windows Phone OS won't be on a tablet?

Probably not. The Microsoft philosophy is, "Small screen is windows phone. These screens are Windows 7." So the future of tablets (and other things with slightly-bigger-than-phone screens) for Microsoft is very much still Windows. Conversely, it means for the future of Windows isn't just PCs anymore. Though we're not exactly sure what that means yet. [Microsoft]

(gizmodo)

Tommy Chung发言于2011.01.06 10:43:44 AM

Microsoft shows Windows running on mobile phone chips

Steven Sinofsky Steven Sinofsky says Microsoft wants to end the compromises people have to make when using portable gadgets

Microsoft has shown a full version of Windows running on chips usually found in mobile phones.

The desktop version of Windows was demonstrated working with three processors built around chips designed by UK firm Arm.

The demonstration is significant because before now Windows has been closely connected with Intel chips.

Microsoft would not be drawn on when the first products using these chips would go on sale.

As well as running Windows, Microsoft also showed the work it was doing to get applications such as Word, Powerpoint and Internet Explorer running on Arm chips.

Microsoft was doing the work to get a full version of Windows running on mobile chips in a bid to end the compromises people typically have to make when using portable gadgets, said Steven Sinofsky, president of the Windows and Windows Live division during the demo.

Also, he said, turning to Arm designed chips should mean lower power consumption and much improved battery life for future gadgets.

About 80% of all mobiles, including Apple's iPhone4, are built around chips made from Arm designs.

'Next Windows generation'

During its demonstration, Microsoft showed Windows running natively on chips made by Qualcomm, Texas Instruments and Nvidia.

Microsoft has a mobile version of Windows, known as Windows Phone 7, that already runs on Arm-designed chips. But, said Mr Sinofsky, Windows Phone 7 was aimed at smaller devices and the full version would be for larger tablets, slates and netbooks.

Mr Sinofsky would not say which version of Windows was running on its demonstration devices. He would only say that it was the "next generation of Windows". Many took this to be a reference to Windows 8, which is due in 2012 and is expected to support multi-touch interfaces - capabilities missing from Windows 7.

He also refused to speculate when the first Arm-powered devices running the full version of Windows would appear.

"We've got the chip work done and now we start talking to partners about what kind of devices we can make," he said.

Microsoft was also continuing its work with long-time partners Intel and AMD to get Windows working on the low-power processors they were producing.

The demonstration came during a briefing at the Consumer Electronics Show in Las Vegas held prior to the formal opening of the show. Microsoft boss Steve Ballmer will give the opening keynote and is expected to expand on the firm's plans for Windows on Arm.

(BBC News)

Only Chen发言于2010.12.22 11:59:32 AM

Report: Microsoft bringing Windows to ARM chips

http://news.cnet.com/8301-10805_3-20026344-75.html?tag=topStories2

 

Only Chen发言于2010.12.09 11:07:52 AM
Intel says tablets and phones on the way in 2011 SAN FRANCISCO (Reuters) – Intel Corp said it is making headway getting its chips into tablet computers and that smartphones using its processors will go on sale late next year as it rushes to catch up in the fast-growing mobile market. The company is betting that new chips due to ship next year will invigorate its mobile business, which has struggled to get off the ground amid explosive sales of Apple's iPad tablets and smartphones using Google's Android operating system. "The consumer (tablet) products will roll out over the first half of next year," Chief Executive Paul Otellini told analysts at a conference. He said manufacturers have agreed to use Intel chips in 35 tablet models, including a few already on the market. On a slide, Otellini listed brands including Dell, Asus, Lenovo and Toshiba. Intel's Atom chips dominate netbooks but smartphone and tablet manufacturers have mostly rejected them in favor of more power-efficient chips based on ARM architecture that are made by companies like Qualcomm and Marvell. Investors have been waiting to see to what extent major manufacturers choose Intel's chips for high-profile consumer tablets due out next year. "Intel is moving in the right strategic direction but they still have a long way to go," said Hendi Susanto, an analyst at Gabelli & Company. "They're late into the game. There is no clear visibility on what the products look like." Underscoring the importance of staking out territory in mobile, Intel's share of the world semiconductor market slipped marginally to 13.8 percent in 2010 from 14.2 percent the year before after sales of netbooks were hurt by weak consumer sentiment, market research firm Gartner. MARATHON, NOT SPRINT Otellini called Intel's pursuit of the smartphone market "a marathon, not a sprint," adding that the company's second-generation Medfield chip is now being sampled by customers and should ship next year and in 2012. "You will see smartphones from premier branded vendors in the second half of 2011 with Intel silicon inside them," Otellini said. Stock in the world's largest maker of microprocessors rose 1.11 percent. Otellini also Intel has resumed share repurchases after stopping over a year ago due to the tough economy. "I'm happy to report that Intel has been back in the market this quarter," Otellini said. "The buyback has resumed." In November, Intel said it was boosting its quarterly dividend by 15 percent, a move seen as a sign of confidence that the world's largest chipmaker is growing, even as the U.S. economy remains sluggish. A resumption of Intel's share repurchases amplifies that signal, said Craig Ellis, an analyst at Caris and Company. "Shareholders will look at that and say management is putting their money where their mouth is," he said. Intel has already started shipping its new Sandy Bridge chips, which are expected to be in notebooks on store shares early in 2011. The Sandy Bridge microchips, Intel's newest PC chips, include graphics processing capability that the company says is equivalent to low-end discrete graphics processors. (Reporting by Noel Randewich; editing by Andre Grenon, Derek Caney and Bernard Orr) (Yahoo!)
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