Even though Apple’s CEO Tim Cook once commented that “You can converge a toaster and a refrigerator, but those things probably not going to be pleasing to the user.” Referring to the fact that Apple separated notebook and Tablet into two product lines, Cook gave a negative reviews on those 2-in-1 PC. However, for PC users, there are still almost more than half of the people don’t use Apple, which means 2-in1 PC is still the possible growth driver of the declining PC market.
A Tablet/Notebook switched PCs that can be divided into a tablet and a keyboard dock. And most of them are powered by Intel processors. Techniques
Mobile office is the main application of 2-in-1 PC, which is highly needed a keyboard.
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Evelyn Zhang, Analyst of Market Intelligence & Consulting Institute (MIC), according to MIC, the definition of 2-in-1 PC is the screen is bigger than 7-inch and smaller than 15-inch, with a detachable keyboard, and does not include the convertible ones.
2-in-1 PC is the breadwinning product from Wintel
“The shipment of 2-in-1 PC in 2014 is around 8 million. In a bid to lower the impact from big screen smartphone and low-priced notebook, there are more and more firms planned in launching 2-in-1 PC in 2015. We predict that the 2-in-1 PC market will increase 62.5 percent, the shipment is at best to reach 13 million.” said Evelyn Zhang.
“Based on the performance of the brand name 2-in-1 PC makers, ASUS is no doubt the best. The wide ranges of T series 2-in-1 PC with competitive price tags, allured the market with its low price offer and various products choice.” Evelyn Zhang added.
Evelyn Zhang stated that in terms of the shipment of 2-in-1 PC, the Surface of Microsoft comes after ASUS, the company planned to release the Surface 3 in the second quarter in 2015, which will be the new driving force of 2-in-1 PC.
Techniques of 2-in1 PC
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Evelyn Zhang said that viewing from the display specs of 2-in-1 PC, the size falls between 10.1-inch to 13.3-inch, and the mainstream size is 10.1-inch. Comparing to the popular screen size of Tablet is 7-inch to 8-inch, 2-in-1 PC meets the need of bigger screen in business market.
“Besides, the well-accepted CPU architecture of 2-in-1 PC is X86, and paird with Microsoft Windows operating system. Tablet is mostly designed for entertaining, whereas 2-in-1 PC valure more on the business use.” commented by Evelyn Zhang.
Furthermore, Evelyn Zhang pointed out that since 2-in-1 PC is the bread-winning product from Wintel that inevitably occupied the market share of notebook. Hence, generally speaking, 2-in-1 PC does less good in expanding the Tablet or notebook market size.
“Meanwhile, comparing to traditional Tablet, the hardware specs of 2-in-1 PC is more high-end driven with bigger display so that the average price is higher. It does good in increasing the market revenue.” Evelyn Zhang said.
When asked about the components of 2-in-1 PC, Evelyn Zhang suggested that the assembly is similar to notbook, and positioning of which is for the high-end business market that leads to the importance of stabiliy. “Taiwanese supply chain is more competitive than that of in China in manufacturing 2-in-1 PC, whereas Chinese supply chain made more Tablets.”
Nevertheless, due to the design of bearings is complicated and acquired many patents, Taiwanese firms do well in this field.
William Liang, former Senior Director at innovation Digital System Business Group (iDSBG) System Software Division Operating System Department of Hon Hai Technology, expressed that viewing from the hardware aspect, 2-in-1 PC is a a good design and good choice for users, but the future falls on whether it is to integrat PC’s keyboard and mouse along with Tablet’s touch panel, smoothly.
Supply Chain of 2-in-1 PC in Taiwan
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Intel believes that 2-in-1 PC brought up replacement
Scott C. Huang, Product Marketing Manager at the APAC Platform Marketing & Business Operation of Intel, stated that the company has occupied 10 more percent market share of processors of the 9-inch to 12-inch 2-in-1 PC. “As to the larger screen size (14-inch and 15-inch) 2-in-1 PC, the growth rate year-over-year is over 100 percent. The growth rate under the 2-in-1 PC category is very positive and healthy.”
In a nutshell, Scott C. Huang introduced that there are quite a lot of Intel processor product lines. Namely, U, Y, and H series that can be adapted by third parties to suit their specific needs, from the entry-level to high-end models.
Scott C. Huang, Product Marketing Manager at the APAC Platform Marketing & Business Operation of Intel, recommends the ASUS T300 Chi, remarked that it even topped Apple’s iPad in terms of performance
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For instance, take Intel U family processor series into account. According to Intel, the U family aims at advancing the PC platform, which is based on Intel’s 14nm manufacturing process, it marks the arrival of a new generation of platforms capable of transforming the computing experience. The 5th Gen Intel Core processors deliver the performance needed to power an amazing experience on the latest capabilities like gesture, voice, and facial recognition.
Additionally, Scott C. Huang considered that after the launching of 2-in-1 PC, the wave of replacement has been shortened one year. What’s more, he is looking forward to welcoming the coming Windows 10 will make a new wave of replacement of the PC market.
More than that, Scott C. Huang recommended the ASUS T300 Chi, remarked that it even topped Apple’s iPad in terms of performance. In a word, he concluded that innovation and user experience are two key factors of the PC market. Can 2-in-1 PC Light up PCs Market? The answer is positve!
New Enhancements of Inte’s U Family
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