TAIPEI, Taiwan － The Mobile phone makers began using self-developed processor in its high-end products, which means that brand differentiation is not enough to trigger the consumer's desire. There must be more, including the processor chips platform.
Not to mention Apple has done. Samsung has adopted self-developed processor Exynos comprehensively from the beginning of Galaxy S6; LG is going to release G5, which might use its own NUCLUN 2 processor, a quad-core Cortex-A72 cpu using 16nm FinFET process.
Besides, Huawei will announce its new smartphone in October, which is going to be equipped with Hisilicon’s Kirin 950 cpu, a 16nm mobile processor. Hisilicon’ is Huawei’s subsidiary, an Chinese chip design company.
It seems like that the global leading smartphone companies decide to use self-developed processor to make brand name products to have greatest efficiency and using experiments. This is indeed a good idea for making its mark, but it all about meeting consumer’s demand or not.
On the other hand, it is a huge challenge for phone makers to turn the cost of producing self-developed chips into profit.
One thing for sure is that the high-end smartphones will not look the same in specification, will be more and more diversity.
In the aspect of processor providers, such as Qualcomm and MediaTek, to lost their high-end products business should be a matter of time, but the low-end market can still be very profitable, just nothing likes past.
