The Industrial Technology Research Institute (ITRI) held the first ITRI ICT TechDay, an all-day forum and technology demonstration, directed at Cloud OS, FinTech, 5G and Connected Vehicle fields today (July 15). Heavyweight speakers shared the latest tech trends and R&D achievements. A number of value-added technologies for next-generation smartphone systems were presented at the TechDay, with the hope that the introduction of these advanced applications can enhance the competitiveness of Taiwan smartphone brands.
Dr. Tzi-Cker Chiueh, Vice President and General Director of Information and Communications Research Laboratories of ITRI remarked at the forum, the challenge facing Taiwan’s ICT industry today is how the ODM/OEM model can fight back against brands. ICT companies in Taiwan need to change their revenue base over to value-added systems and services, which will maximize the operating income and profits of ICT industry while avoiding razor-thin margins and price cutting competition.
According to ITRI IEK statistics, global smartphone shipments in 2016 will reach 1.58 billion units but the annual growth will drop to 7.7%. As the smartphone market approaches its saturation point, it has become imperative for Taiwan’s Android-based smartphone makers to break through this confinement. For this reason, ITRI has developed a number of value-added technologies for smartphone systems to help Taiwan companies adapt to new profit models.
The use of smartphone software text extraction technology with user profile and interest analysis can help ICT companies gain a firmer grasp over user and smartphone interactions. The collection and analysis of consumer use preferences such as purchase habits and consumption frequency can enable more accurate advertisement placement and provide smart point of interest recommendations. This type of user interest information allows smartphone companies to offer customized individual services to users, transforming their smartphones into more personalized devices.
