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不缺技术!落实行动生活要的是整合策略
 

【CTIMES / SMARTAUTO ABC_1 报导】    2010年07月20日 星期二

浏览人次:【4000】

台湾网络信息中心(TWNIC)统计数据,台湾12岁以上的行动上网人口数超过320万人,年成长率超过40%。以台湾科技业的硬件实力,欲达成全民行动生活的目标,几乎不具技术门坎,但却总是雷声大、雨点小。今日(7/20)花旗银行推出的「行动生活家」服务,带给消费者诸多便利优惠之余,或许带给科技业另一种省思-技术真的不缺了,缺的是合纵连横的整合策略。

花旗行动生活家。 BigPic:350x230
花旗行动生活家。 BigPic:350x230

花旗董事长管国霖表示,一向对日新月异的手机产品毫无兴趣的自己,已经洗心革面换上智能型手机,原因无他,只有一句:「智能型手机改变了我的生活」。他强调,智能型手机替忙碌的都会人带来更便利的行动生活,花旗打破谨守金融理财服务的银行本位,提供更多生活化服务,对于银行业者要为消费者描绘怎样的行动生活?他说,一支手机、一张信用卡,这样就足以行遍天下。

透过花旗银行行动生活家,用户可在手机上进行信用卡与电信等账单缴纳,订购超市或购物台商品,买高铁票,搜寻优惠餐厅,甚至预约出租车...等;这项金融业的突破举动,与科技界的互动其实不小,最重要的合作伙伴就是电信一哥中华电信。值得注意的是,对于透过中华电信平台进入花旗行动生活家网页的用户,中华电信相当大方的提供「免传输费」的优惠;此外,软硬件部分由宏碁负责在线商店建置以及平台营运,友迈科技建造优惠地图以及网站的建构。

从技术角度来看,其实行动生活家并不具备突破性新意;但他的优势就是结合了花旗银行在金融业所累积的异业合作实力;无论是信用卡业务布局已久的餐饮优惠,或是出租车、超市等合作商,都愿意给予一定程度的折扣,带给消费者十足的吸引力。或许能带给总是埋头苦苦研发、代工为人作嫁的电子业,另一种策略思考。

關鍵字: smartphone  中华电信  管国霖  網際軟體發展工具 
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相关讨论
Tommy Chung发言于2010.07.22 11:19:36 AM

Apple Has A New Senior Vice President of Operations Dedicated to Product Quality

Apple Has A New Senior Vice President of Operations Dedicated to Product Quality

Apparently a Mr. Jeff Williams has earned a new position at Apple. He is now the Senior Vice President of Operations and dedicated to making sure that Apple's products meet "the highest standards of quality."

Apple Insider speculates that the reason he is being promoted to this position is because he is being groomed for an even better gig:

According to Apple, Williams also played a significant role in the company's entry into the mobile phone market with the launch of the iPhone, and he has led worldwide operations for iPod and iPhone since that time. In his new role, Williams will focus on assuring product quality and lead a team of people around the world responsible for end-to-end supply chain management.



It's believed Apple is grooming Williams to take on Cook's role as chief operation officer in the event that Cook takes over Steve Jobs' role as the company's chief executive. Cook has been profiled as the most likely successor to Jobs when Apple's iconic chief chooses to step down.



Whatever the case may be, congrats to Mr. Williams on the promotion. [Apple Insider]

Tommy Chung发言于2010.07.21 04:38:02 PM
Echo Chu 提到:
政府的輔助方式其實也有必要檢討,選對項目,用對方式才會有正面的幫助...過去接觸一些申請到SBIR專案補助的中小企業,甚至是獲得政府補助的藝術家後,有此深刻感觸。

 

我同意您的看法,尤其文藝方面,並不是所謂搞怪的後現代就是藝術,也不是外行人領導內行人,或運用人際手段與行銷策略就能成就.其背後就是1%的天才與99%的努力,造就非凡的品質與雅俗共賞及扣人心弦的藝文作品來.

就文藝藝術家方面,作品即生命,是努力與天生的結合體.

就農夫方面,土地即生命....

就宗教家方面,苦難的人與山河天地就是他的生命與志業...

就中小企業方面,服務品質、產品品質....等,可能都是他們的生命....

說遠了....這是我的看法....

 

Only Chen发言于2010.07.21 11:56:49 AM
Only Chen 提到:
很多整合的動作,還得靠政府的輔助才行,例如國內4G WIMAX產業也需要政府的整合力量,想想南韓政府對民間企業與個人的扶持。而不是只做錦上添花的動作;或是立場不同就不理或打壓而已。

4G產業仍大有前途---

Wireless broadband network set to launch next year

NEW YORK – U.S. consumers and businesses may get more options in wireless service starting next year, with the launch of a new wireless broadband network that aims to provide competition to the incumbent phone companies.

Private-equity firm Harbinger Capital Partners on Tuesday revealed details of the launch of its wireless network, LightSquared, which should cover 92 percent of the population by 2015.

But there are financial and regulatory hurdles to overcome. And in another wrinkle, LightSquared won't initially be offering conventional cell phone service, just data. It's possible to send phone calls over data connections, but that technology is not fully mature or standardized.

Still, LightSquared represents a rare new entrant in the wireless market. Only two other companies, Verizon Wireless and AT&T Inc., have firm plans to build nationwide networks using the same, fourth-generation network technology that LightSquared will use. Sprint Nextel Corp., through its Clearwire Corp. subsidiary, is building a third one with a different 4G technology that's likely to get less support from equipment makers.

Consumers won't buy service directly from LightSquared. Instead, it will sell access wholesale to other companies that can resell it to consumers. LightSquared hopes to attract cable TV providers, phone companies that don't have wireless networks of their own and retailers that want to provide wireless service under their own brand.

Dan Hays, who focuses on telecommunications with consulting firm PRTM, said LightSquared "could provide a renewed opportunity for retailers and major brands such as Wal-Mart, Best Buy, and Office Depot to enter the wireless market as service providers to consumers."

LightSquared plans to start providing service in the second half of 2011 in Las Vegas, Phoenix, Denver and Baltimore.

LightSquared said Nokia Siemens Networks will build, maintain and operate the network under a $7 billion, eight-year contract. Nokia Siemens is a joint venture of Finland's Nokia Corp. and Siemens AG of Germany.

The contract is an important step for Nokia Siemens, which hasn't had much of a presence in the U.S. market for wireless equipment. On Monday, it announced a deal to buy Motorola Inc.'s networks business for $1.2 billion, with a view to increasing its foothold in the U.S.

One reason it's rare for new national wireless carriers to spring up is that it's difficult and expensive to procure the rights to airwaves across the nation. Verizon Wireless paid $9.4 billion for nationwide spectrum rights in a 2008 auction, for example.

LightSquared is in an unusual position in that it owns nationwide wireless spectrum once set aside for satellite phone use. Harbinger bought SkyTerra, a satellite company, earlier this year.

Placing calls over satellites is expensive and impractical compared with using cell towers, so the FCC allows spectrum holders to back up satellite coverage with towers. That gives LightSquared a "back door" to building out a conventional ground-based network of cell towers.

However, under current FCC rules, all devices that use LightSquared's spectrum have to come with the ability to connect to a satellite besides conventional cell towers, according to satellite industry consultant Tim Farrar. That would add to the cost of devices and limit the selection.

LightSquared is banking on the FCC changing its rules to allow devices that only talk to towers. Regardless, it needs to launch a satellite later this year to satisfy the FCC's condition that it be able to provide satellite connectivity.

The launch of the new network would fit into the FCC's goals of creating more competition in the wireless market. FCC Chairman Julius Genachowski said Tuesday that he was pleased to learn of the creation of LightSquared.

Farrar said it's also not clear if Harbinger will be able to raise the billions needed to build out the network, and other expenses.

"It's going to be very interesting to see where this money comes from," Farrar said.

Tom Surface, a spokesman for LightSquared, said the company "will evaluate our funding needs as we develop and grow our business."

LightSquared's CEO is Sanjiv Ahuja, who was CEO of French cell phone company Orange from 2004 through 2007. He then founded a company that started wireless service in Pakistan and Bangladesh.

(Yahoo!)

Echo Chu发言于2010.07.21 11:29:25 AM
政府的輔助方式其實也有必要檢討,選對項目,用對方式才會有正面的幫助...過去接觸一些申請到SBIR專案補助的中小企業,甚至是獲得政府補助的藝術家後,有此深刻感觸。
Only Chen发言于2010.07.21 11:14:22 AM
很多整合的動作,還得靠政府的輔助才行,例如國內4G WIMAX產業也需要政府的整合力量,想想南韓政府對民間企業與個人的扶持。而不是只做錦上添花的動作;或是立場不同就不理或打壓而已。
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