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不缺技術!落實行動生活要的是整合策略
 

【CTIMES/SmartAuto 朱致宜 報導】   2010年07月20日 星期二

瀏覽人次:【3910】

台灣網路資訊中心(TWNIC)統計數據,台灣12歲以上的行動上網人口數超過320萬人,年成長率超過40%。以台灣科技業的硬體實力,欲達成全民行動生活的目標,幾乎不具技術門檻,但卻總是雷聲大、雨點小。今日(7/20)花旗銀行推出的「行動生活家」服務,帶給消費者諸多便利優惠之餘,或許帶給科技業另一種省思-技術真的不缺了,缺的是合縱連橫的整合策略。

花旗行動生活家。 BigPic:350x230
花旗行動生活家。 BigPic:350x230

花旗董事長管國霖表示,一向對日新月異的手機產品毫無興趣的自己,已經洗心革面換上智慧型手機,原因無他,只有一句:「智慧型手機改變了我的生活」。他強調,智慧型手機替忙碌的都會人帶來更便利的行動生活,花旗打破謹守金融理財服務的銀行本位,提供更多生活化服務,對於銀行業者要為消費者描繪怎樣的行動生活?他說,一支手機、一張信用卡,這樣就足以行遍天下。

透過花旗銀行行動生活家,用戶可在手機上進行信用卡與電信等帳單繳納,訂購超市或購物台商品,買高鐵票,搜尋優惠餐廳,甚至預約計程車…等;這項金融業的突破舉動,與科技界的互動其實不小,最重要的合作夥伴就是電信一哥中華電信。值得注意的是,對於透過中華電信平台進入花旗行動生活家網頁的用戶,中華電信相當大方的提供「免傳輸費」的優惠;此外,軟硬體部分由宏碁負責線上商店建置以及平台營運,友邁科技建造優惠地圖以及網站的建構。

從技術角度來看,其實行動生活家並不具備突破性新意;但他的優勢就是結合了花旗銀行在金融業所累積的異業合作實力;無論是信用卡業務佈局已久的餐飲優惠,或是計程車、超市等合作商,都願意給予一定程度的折扣,帶給消費者十足的吸引力。或許能帶給總是埋頭苦苦研發、代工為人作嫁的電子業,另一種策略思考。

關鍵字: smartphone  中華電信  管國霖  網際軟體發展工具 
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相關討論
Tommy Chung發言於2010.07.22 11:19:36 AM

Apple Has A New Senior Vice President of Operations Dedicated to Product Quality

Apple Has A New Senior Vice President of Operations Dedicated to Product Quality

Apparently a Mr. Jeff Williams has earned a new position at Apple. He is now the Senior Vice President of Operations and dedicated to making sure that Apple's products meet "the highest standards of quality."

Apple Insider speculates that the reason he is being promoted to this position is because he is being groomed for an even better gig:

According to Apple, Williams also played a significant role in the company's entry into the mobile phone market with the launch of the iPhone, and he has led worldwide operations for iPod and iPhone since that time. In his new role, Williams will focus on assuring product quality and lead a team of people around the world responsible for end-to-end supply chain management.



It's believed Apple is grooming Williams to take on Cook's role as chief operation officer in the event that Cook takes over Steve Jobs' role as the company's chief executive. Cook has been profiled as the most likely successor to Jobs when Apple's iconic chief chooses to step down.



Whatever the case may be, congrats to Mr. Williams on the promotion. [Apple Insider]

Tommy Chung發言於2010.07.21 04:38:02 PM
Echo Chu 提到:
政府的輔助方式其實也有必要檢討,選對項目,用對方式才會有正面的幫助...過去接觸一些申請到SBIR專案補助的中小企業,甚至是獲得政府補助的藝術家後,有此深刻感觸。

 

我同意您的看法,尤其文藝方面,並不是所謂搞怪的後現代就是藝術,也不是外行人領導內行人,或運用人際手段與行銷策略就能成就.其背後就是1%的天才與99%的努力,造就非凡的品質與雅俗共賞及扣人心弦的藝文作品來.

就文藝藝術家方面,作品即生命,是努力與天生的結合體.

就農夫方面,土地即生命....

就宗教家方面,苦難的人與山河天地就是他的生命與志業...

就中小企業方面,服務品質、產品品質....等,可能都是他們的生命....

說遠了....這是我的看法....

 

Only Chen發言於2010.07.21 11:56:49 AM
Only Chen 提到:
很多整合的動作,還得靠政府的輔助才行,例如國內4G WIMAX產業也需要政府的整合力量,想想南韓政府對民間企業與個人的扶持。而不是只做錦上添花的動作;或是立場不同就不理或打壓而已。

4G產業仍大有前途---

Wireless broadband network set to launch next year

NEW YORK – U.S. consumers and businesses may get more options in wireless service starting next year, with the launch of a new wireless broadband network that aims to provide competition to the incumbent phone companies.

Private-equity firm Harbinger Capital Partners on Tuesday revealed details of the launch of its wireless network, LightSquared, which should cover 92 percent of the population by 2015.

But there are financial and regulatory hurdles to overcome. And in another wrinkle, LightSquared won't initially be offering conventional cell phone service, just data. It's possible to send phone calls over data connections, but that technology is not fully mature or standardized.

Still, LightSquared represents a rare new entrant in the wireless market. Only two other companies, Verizon Wireless and AT&T Inc., have firm plans to build nationwide networks using the same, fourth-generation network technology that LightSquared will use. Sprint Nextel Corp., through its Clearwire Corp. subsidiary, is building a third one with a different 4G technology that's likely to get less support from equipment makers.

Consumers won't buy service directly from LightSquared. Instead, it will sell access wholesale to other companies that can resell it to consumers. LightSquared hopes to attract cable TV providers, phone companies that don't have wireless networks of their own and retailers that want to provide wireless service under their own brand.

Dan Hays, who focuses on telecommunications with consulting firm PRTM, said LightSquared "could provide a renewed opportunity for retailers and major brands such as Wal-Mart, Best Buy, and Office Depot to enter the wireless market as service providers to consumers."

LightSquared plans to start providing service in the second half of 2011 in Las Vegas, Phoenix, Denver and Baltimore.

LightSquared said Nokia Siemens Networks will build, maintain and operate the network under a $7 billion, eight-year contract. Nokia Siemens is a joint venture of Finland's Nokia Corp. and Siemens AG of Germany.

The contract is an important step for Nokia Siemens, which hasn't had much of a presence in the U.S. market for wireless equipment. On Monday, it announced a deal to buy Motorola Inc.'s networks business for $1.2 billion, with a view to increasing its foothold in the U.S.

One reason it's rare for new national wireless carriers to spring up is that it's difficult and expensive to procure the rights to airwaves across the nation. Verizon Wireless paid $9.4 billion for nationwide spectrum rights in a 2008 auction, for example.

LightSquared is in an unusual position in that it owns nationwide wireless spectrum once set aside for satellite phone use. Harbinger bought SkyTerra, a satellite company, earlier this year.

Placing calls over satellites is expensive and impractical compared with using cell towers, so the FCC allows spectrum holders to back up satellite coverage with towers. That gives LightSquared a "back door" to building out a conventional ground-based network of cell towers.

However, under current FCC rules, all devices that use LightSquared's spectrum have to come with the ability to connect to a satellite besides conventional cell towers, according to satellite industry consultant Tim Farrar. That would add to the cost of devices and limit the selection.

LightSquared is banking on the FCC changing its rules to allow devices that only talk to towers. Regardless, it needs to launch a satellite later this year to satisfy the FCC's condition that it be able to provide satellite connectivity.

The launch of the new network would fit into the FCC's goals of creating more competition in the wireless market. FCC Chairman Julius Genachowski said Tuesday that he was pleased to learn of the creation of LightSquared.

Farrar said it's also not clear if Harbinger will be able to raise the billions needed to build out the network, and other expenses.

"It's going to be very interesting to see where this money comes from," Farrar said.

Tom Surface, a spokesman for LightSquared, said the company "will evaluate our funding needs as we develop and grow our business."

LightSquared's CEO is Sanjiv Ahuja, who was CEO of French cell phone company Orange from 2004 through 2007. He then founded a company that started wireless service in Pakistan and Bangladesh.

(Yahoo!)

Echo Chu發言於2010.07.21 11:29:25 AM
政府的輔助方式其實也有必要檢討,選對項目,用對方式才會有正面的幫助...過去接觸一些申請到SBIR專案補助的中小企業,甚至是獲得政府補助的藝術家後,有此深刻感觸。
Only Chen發言於2010.07.21 11:14:22 AM
很多整合的動作,還得靠政府的輔助才行,例如國內4G WIMAX產業也需要政府的整合力量,想想南韓政府對民間企業與個人的扶持。而不是只做錦上添花的動作;或是立場不同就不理或打壓而已。
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